On September 8, 2016 the ceremony of awarding the winners of the annual competition of pharmaceutical professionals of Ukraine “Panacea 2016” was held.

The “Panacea” prize is a professional award for participants of the Ukrainian pharmaceutical market. Its recipients are determined on the basis of comprehensive marketing studies. Study of medicinal products is performed by groups of International ATC classification. The winners in the “The product of the year” nomination are defined by the following parameters:

• product market share in its segment;

• growth dynamics in retail sales volume;

• the need for medicinal product in the assortment of pharmacy;

• price/quality ratio;

• advertising support of the medicine;

• frequency of doctors’ assignments and recommendations of pharmacists.

In 2016 in the “The Product of the Year” nomination for the sixth time in a row well-earned victory was gained by our “Fusys” drug!

“This victory is a recognition of the trust of patients, doctors and pharmacists which was preceded by a long and hard work of every member of our professional team. We all put a piece of ourselves, our knowledge, professionalism, and soul in this victory. I am sure that there will be a lot of victories and achievements. We have everything to achieve our goals: high quality effective drugs, a strong team, will to win, and, just as importantly – desire. The desire to move forward to help as many patients as possible”, commented product manager of “Kusum” group of companies” Angela Grebenyuk.